Marketing

 

Customer experience management

Managing your customers’ experience ever growing in importance in the world of marketing. Operating your business so that your customer experience is extraordinary allows your organisation to gain a noticeable competitive advantage, attract new clients more easily, build trust and allow others to ultimately fall in love with your Brand.

 

The course objective is to assist you in acquiring indispensable tools that allow you to improve your customers’ experience. We help you put yourself in the shoes of your clients and understand how they experience your Brand whilst teaching you how to use that information in your marketing strategy.

 

Duration: One-day seminar

 

Smile branding

These days clients know that whatever service or product you offer they can probably find the same thing elsewhere. Smile Branding is one of our training programs designed to help your business enter not only into your clients’ minds, but also their hearts – creating loyalty and helping spread the word.

 

We focus on the principles of Love and Respect in the eyes of your clients - do you simply deliver what you need to or is your brand also sexy and loveable in the eyes of your clients? We help you understand how emotions influence your clients’ and teach you what you can do to positively influence your Customer Experience so that they keep coming back over and over.

 

Duration: One-day seminar

 

Marketing revolution

Myriads of books have been written about the Four P’s of marketing (Product, Price, Placement, Promotion), which is most certainly a valid and important concept, but it’s one which forgets one extra P that is key in the process of marketing, People.

 

In order to be present in the marketplace a business needs to have a product or service to sell, promote it using the right methods at the right price, and distribute it adequately – as a bare minimum. But to be distinguished, a brand needs to enter into their potential clients’ minds and put into practice that Fifth P.

 

This course focuses on just that, promoting your Brand in a manner that distinguishes it from the rest. Our program teaches you how to position your Brand or product in the market, how to get into the shoes of your potential clientele, what to say, how to say it and by what means and finally how to measure results.

 

Who: Business owners or managers, who want to efficiently promote their Brand and their products, distinguishing them from the rest in an already over-crowded, super competitive market.

 

Duration: 2 days full immersion

Contact Us

Switzerland office: Via Stefano Franscini 1 

6833 Vacallo, Switzerland

Ph: +41 91 228 02 89

Italy Office: Via Maria Malibran 47

50127 Florence, Italy

Ph: +39 055 328 99 58

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©2019 WayOut Sagl 

Via Stefano Franscini 1 - 6833 Vacallo CH

P.iva : CHE-216.625.201